Rapid Claims is a US based medical coding startup that brings AI in the field to reduce the problems faced by healthcare practices. Through this video, Rapid Claims wanted to define the problems faced by medical coders & hospitals and highlight the solution that they provide.
Through this video, Rapid Claims wanted to define the problems faced by medical coders & hospitals and highlight the solution that they provide. The challenge was to present their AI Tech as a friendly tool for coders and not as their replacement, generating a positive feel towards the product.
Illustrations Collage
A friendly Illustration Style was adopted to solve the challenge. Basic shapes and limited details were the pillars of design for the video.
Character Exploration
For this transition, I used a combination of frame-by-frame and interpolation animation. The key positions were roughly sketched in procreate dreams and this was used as a reference for animating in After Effects.
I was asked to create simplistic dashboards for the promo video that would represent the original software dashboards in a much simpler and less detailed manner.
