I was provided a script and asked to create a 30-second PSA to be shown as a fund acquisition tool. Bermuda (dummy company) is a pre-revenue startup aimed at building the “Uber of Boats.” Their mission is to enable boat-owners to make extra money while their boat sits unused, and to allow boat enthusiasts to cruise easily without the enormous costs of boat ownership.
Process
Here is the process that was followed for this 30 second PSA:
Moodboard
Option 01 - Stylised & Organic Illustration
Option 02 - Abstract Illustrations
Storyboard
Styleframe
After the rough sketches, I began designing the assets and styleframes for the project. As decided, the illustrations were organic.
Animation
Sound Design & Mix
Well, what’s a video without some noise! This was the final step before delivering the piece. After adding the sound effects, music, and voiceover, the video was ready for delivery.
